Sober Founder by Bob Shea
Illustration by Bob Shea

My name is Brian, and I’m an entrepreneur

Welcome to None for Me, a space where entrepreneurship and sobriety intersect. I’m Brian Miller—an entrepreneur, creative director, and brand strategist with two successful exits under my belt, including the recent sale of Seir Hill, a premium non-alcoholic spirits brand, to Better Rhodes. My journey as a founder has been anything but conventional, shaped by the decision to embrace sobriety in May 2022.

Why None for Me?

The name None for Me started as a simple response to a drink offer. But it’s come to mean much more. It represents a mindset—one of clarity, discipline, and intentionality. It’s a declaration that we don’t need to dull our edge to thrive. For founders, creators, and high performers, saying “none for me” isn’t about limitation—it’s about liberation.

Sobriety has made me sharper, more present, and more purpose-driven. And it’s not just about alcohol—it’s about saying no to the things that drain us, so we can say yes to what matters most.

What You’ll Find Here

None for Me is where I share lessons from my dual journey as an entrepreneur and someone navigating sobriety. Through posts, essays, and reflections, I explore:

Life as a Founder: Insights on starting with a blank page, building a business and achieving an exit.

The Intersection of Sobriety and Success: How choosing sobriety has impacted my focus, resilience, and decision-making.

Entrepreneurial Lessons: Stories from the trenches of startup life, from failures to triumphs.

Practical Advice: Tips on balancing personal wellness with professional ambition.

This isn’t just a blog about sobriety or entrepreneurship—it’s about how the two journeys influence each other, and how both can lead to meaningful growth.

A Story of Building and Growing

One of the most significant chapters of my life has been founding Seir Hill, a non-alcoholic spirits brand that started as a passion project and grew into a leader in the sober-curious space. The journey wasn’t easy—it was filled with challenges, pivots, and late nights—but it taught me the value of authenticity and persistence. In 2024, Seir Hill was acquired by Better Rhodes, marking a milestone in my career and proving that sober living doesn’t limit success; it enhances it.

Why This Matters

The entrepreneurial world often glorifies hustle culture, where long hours, burnout, and excess are seen as the price of success. But I’ve learned that there’s a better way—a way where clarity, discipline, and balance create the foundation for meaningful work and lasting impact. Sobriety has been a game-changer for me, and through The Sober Founder, I hope to inspire others to find their own path to success, whatever that looks like.

Through None for Me, I hope to inspire others to find their own path to success, whatever that looks like.

Who I Am Outside of Work

When I’m not writing, strategizing, or mentoring other founders, I’m at home in Wilton, Connecticut, with my wife, two daughters, and six cats. Living in a barn built in 1744, I’ve learned that sometimes the best ideas come from stepping away from the noise and reconnecting with what’s real.

Thank you for joining me on this journey. Whether you’re a founder, someone navigating sobriety, or both, I hope Sober Founder offers insights, inspiration, and a sense of community. Let’s redefine what it means to succeed.

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None for Me is where I share my journey as a sober entrepreneur, offering insights and reflections on building a business while living alcohol-free.

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I am the founder of the award-winning non-alcoholic spirits brand, Seir Hill. I write about startups and living alcohol-free.